MONDAY 11/21: Bruegger’s Bakery-Café Opens in Falls Church

Bagel leader to celebrate new location with December Bottomless Mug Trial Card & iPad 2 giveaway

Bruegger’s Bakery-Café, known for its freshly baked bagels, will officially open its first location in West Falls Church. The new bakery, located at 7393D Lee Highway in The Shops at West Falls Church, will be the company’s sixth location in the D.C. Metro area.

To celebrate the new bakery opening, Bruegger’s will offer 200 lucky guests the opportunity to enjoy free coffee, tea or soda for the month of December. To take advantage of the offer, guests can purchase a “Bottomless Mug Trial Card” for just $5.00, starting on Monday, November 28. All proceeds from the card benefit the Children’s National Medical Center, as part of Bruegger’s ongoing partnership with Children’s Miracle Network Hospitals.

In addition, guests will have the chance to enter to win an iPad 2. Starting opening day, entries can be submitted at the bakery and a winner will be selected in mid-December.

The new bakery will serve Bruegger’s genuine New York-style bagels, hearty soups, sandwiches and Panini and offer free WIFI for guests.

“Opening a new bakery in Falls Church was a natural next step for the Bruegger’s brand in the D.C. Metro area,” said Scott Colwell, Bruegger’s Chief Marketing Officer. “This is a strong market for us and we’re looking forward to continuing our growth and contributing to the community, especially through our upcoming fundraiser with Children’s National Medical Center.”

The 1,804 square foot bakery-café, features indoor seating for 35 and will be open every day from 6 a.m. to 7 p.m.

About Bruegger’s Enterprises, Inc

Bruegger’s Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates 300 Bruegger’s bakeries in North America. Renowned for its award winning bagels, Bruegger’s offers a wide variety of freshly prepared breakfast and lunch options made with high quality simple ingredients served with its unique brand of hospitality. Bruegger’s is dedicated to the communities it serves and supports charitable causes locally and nationally. Through a wholly owned subsidiary, Threecaf Brands Canada Inc., BEI also operates 137 Timothy’s World Coffee, mmmuffins and Michel’s Bakery Cafés. BEI’s parent company, Groupe Le Duff, SA, is the world’s second largest company in the café-bakery sector. Founded in 1983, BEI is headquartered in Burlington, Vermont and was a recent winner of Nation’s Restaurant News’ Golden Chain Award. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

By
November 4, 2011 

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