Unlike Fresh Market, Harris Teeter is Poised to Deliver

By Stephen Siegel
Falls Church Times Staff
July 26, 2016

The Fresh Market may have declined to follow through on its letter of intent to locate in the new Reserve at Tinner Hill project on South Washington Street, but another upscale grocery just a few blocks away is expected to open its doors Wednesday.

That upscale grocery is the Harris Teeter, which has leased most of the ground floor at developer Rushmark’s new West Broad building, located at 301 W. Broad Street, on the site of the old post office and Anthony’s Italian restaurant.

The new supermarket will bring yet another grocer to the Falls Church City market, which currently boasts just Giant Foods inside the City limits, but Safeway, Whole Foods, Trader Joes, and Shoppers Food Warehouse just beyond.

It also will create a new amenity for the residents of the West Broad building, who have been moving in floor by floor since the winter. There is underground parking in the building for the store’s customers.

The complex is the first new mixed-use project completed since Northgate on North Washington Street, and also is one of the biggest. Reaching close to 90 feet tall, it features about 290 one and two bedroom units with sizes ranging from 747 to 1,274 square feet.

The project was controversial from the beginning, both because of its size and its location: it was very close to some of the Winter Hill townhouses, especially those that sit on the east side of Annandale Road, and residents there were concerned about having the building towering over them, as well as noise from the loading docks, among other issues.

The building does tower over them; that much cannot be disputed. One can see down to the Winter Hill rooftops and into their yards from West Broad’s second floor community lounge. But while the decision to build the project may have been, and may still be, controversial, what is probably not controversial is that the building is very high quality and quite beautiful inside.

The lobby is ornate, features a large fireplace, and has a very contemporary appearance. The model apartments continue the theme, with stainless appliances and dark, espresso cabinetry and flooring.

The one bedroom model is small, offering 747 square feet, and is offered for a price that may seem shocking to Falls Church City residents. The rent is $1,985, plus an annual $450 fee that pays for the common amenities, which include indoor and outdoor entertaining spaces on the second floor. Utilities also are extra, as is the underground parking. So a one bedroom in the building will run a tenant well over $2,000 per month if they sign up for the parking.

The two bedroom model was 1,237 square feet (although some other units are slightly larger) and is a far more functional floorplan than the one bedroom. And its rental rate reflects that. The cost to move in to such a unit is $3,120, plus the annual fee, utilities, and parking.
The first residents began moving into the building Jan. 20. It also will feature a Starbucks Coffee, even though there is a Starbucks a block away. That may make more sense than it appears, because the existing Starbucks is frequently quite crowded.

There’s one other retail space in the building, for which the developers are seeking a restaurant. But the space has not been leased yet.

July 26, 2016 


7 Responses to “Unlike Fresh Market, Harris Teeter is Poised to Deliver”

  1. SS on July 27th, 2016 8:33 am

    Any idea what is going into the Lincoln at Tinner Hill (formerly the Reserve at Tinner Hill)?

  2. Anne Hajduk on July 27th, 2016 9:26 am

    This means my landlord at Lee Square apartments, 50+ years old and showing it, is going to further jack up my rent, even with the regular turnover that has now become routine.

    Pretty much there is no affordable rentals in Falls Church anymore for those of moderate incomes. Traffic on Broad Street is a disaster.

    Vive la development!

  3. Stephen Siegel on July 27th, 2016 12:51 pm


    I don’t think a replacement for Fresh Market has been determined. No doubt there are many discussions ongoing.


  4. TFC on July 27th, 2016 6:25 pm

    How about a giant yoga studio/yogurt shop/nail salon/pizza complex with…a Sheetz in the parking lot….

  5. Lana Murawiec Falls Church City on August 2nd, 2016 3:29 pm

    I disagree that Harris Teeter can be called an “upscale grocery”. It has the same items as Giant, in fact fewer organic items than Giant, and is more expensive than Giant. So, it is basically just a more expensive Giant with a slightly prettier layout.
    Thank you for your article.

  6. Sam Falls Church on August 9th, 2016 3:50 pm

    Sharp analysis Lana, but in comparing HT to Giant, you are assuming that Giant is not considered an “upscale” grocery. Perhaps they are both upscale and it is the neighborhood bodega that is the Average Joe. Much to ponder.

  7. SS on August 11th, 2016 7:42 am

    Organic is a scam anyways. They’re not better for you, and they’re worse for the environment.

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